So, besides the fact that we all need to run games and do everything else every other player does for every other games, what can we do? Well, what does Rifts actually need or lack that other SUCCESFULL companies do? Let's start a list. It's going to be tech/new generation oriented, and it is NOT going to address the BASIC problems Palladium Books has (physical book quality, marketing, financial decisions, scheduling, distributors, getting your product line in order, ect, ect).
1. Podcasts
This one would be key. Best case scenario would be this style (
http://www.baddice.co.uk), a daily podcast timing in at about 10 minutes with a weekly hourly podcast. This is extremely unlikely however. What Palladium SHOULD be working at is a weekly, 15 minute podcast, interviewing employees like writers and artists, as well as personalities like K.S. about the general goings on about the office ('we're all super excited about upcoming worldbook X!') which would be a good chance to talk up products, create interest and further interact with gamers/fans. Other Podcasts topics could include old book reviews and musings, little known facts, and just general talk. This level of connection and general interest increase amongst their established fanbase, as well as for upcoming products and the availability of it and ease which it could connect and be found by new players. It does not have to be done by someone at Palladium, but the person doing it should be able to easily get interviews with Palladium staffers (especially to talk up product), as well as longtime fans. Quick reviews of what's in the upcoming/most recent Rifter release would fit in here as well as good Top Ten (or twenty, or whatever) lists linking several books/products.
2. Videos/Video Blogs/Product Demos
Walk throughs for making characters, even step by step slideshow style with sound. Suggestions, notes, ect. An ongoing series would be good, but even a couple parter to start with, start with basic 'making a character', then 'selecting skills' then one for psychic powers, then magic, the introducing world books, sourcebooks, gear, ect. Each of these being less than 5 minutes would be an amazing resource for new players, and easily found and watched on smartphones/Ipads. These would help new players, give people a better idea, and should be targeted directly towards them, as well as other ones targeted towards GM's (making NPC's, rolling up a Vampire Gang, Making a Travelling show, ect) and get more eyeballs on the product/company with it's interaction. 'playing Rifts, with Kevin Siembieda' as a series of short videos as above would be a huge step.
3. Interactive Website
Update it. Seriously. There is no reason something should be listed as 'Coming Soon' if it is not. There is NO REASON something should be 'available for pre-order' if it is NOT COMING (I'm looking at you, BTS books and Land of the Damned), it is TERRIBLE business to have this as such.
Featured products would be key. Cycle through some of the library, especially if the featured product/world book tied in with the podcast of the week. Your podcasts could lead up/build around your product occasionally for as long as a month if you don't have anything else to talk about, it would help a lot.
4. Apps and Social Media
Character sheets, interactive anything, whatever, just get it out there. Get more eyeballs on the product. Connect your podcasts with 'coming soon' video sneak peaks on the Facebook page of people working at their desks, a few art pics, all kinds of options here. Week of release, get a video up of a few key people interviewed from the production team about it (the opposite of this is to use the podcasts not talking about new product to talk up/about previous books, their history, inspiration, ect).
These things would be a great way to start. They could be done by Palladium, or they could be done by someone payed for by Palladium (videos and changed websites aren't free, nor is production). Heck, I would learn how to do Podcasts if I could get a good guarantee of support and interviews with people of interest because I would just love if they existed.
Things like THIS are how 'we' get more people to play Rifts without actually ever doing anything to produce products. Marketing, placement, awareness campaigns. Think about it, talk about it, and maybe it could happen.
PS- just typed this up off the top of my head, not very well put together, but I think this conversation needs to go beyond the duality of players running games and the problems faced by Palladium's problems, and try to look at other things that change the game market and interact with fanbases. I am sure I could get a few people who do this kind of thing professionally (resource managers at advertising companies, graphic designers and web designers, ect) to chime in as well if there is interest.